Application Deadline
Early Bird: March 30, 2025
Final: April 6, 2025
Publisher Writer Experience
Michael August
Real Access. Real Guidance. Real Opportunity.
If your dream is to have your songs cut by major label artists—or to become a major label artist yourself—or write for tv and film, you need a strong connection with a music publisher. But let’s be real: breaking into that world is tough. Even with great songs, building those relationships can take years.
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That’s where the Publisher Writer Experience comes in.
This one-of-a-kind, three-month program gives you direct access to a major music publisher who will mentor you one-on-one—offering the same kind of honest feedback, creative direction, and career insight they give to writers on their own roster.
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Our next mentor is Michael August, General Manager at Demolition Music, a respected boutique publishing company in Nashville known for modern country and sync. Michael has been with Demolition for over 10 years—first as a staff songwriter, then Creative Director, and now GM. He leads the company’s creative and strategic partnerships, sync licensing, and artist development.
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This is your chance to build a real relationship with someone who makes publishing decisions every day. Don’t wait years for a door to open—walk through it now.​

Writer Selection Criteria
Key qualities sought in writers:
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Authentic uniqueness
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Blend of talent, strong work ethic and great "hang" in the room
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If Country, wide open always looking for top-liners, artist, producers,
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If Sync: traction in sync, high quality production (if producer)
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Company has history of working with all age ranges including young songwriters

Demolition Overview
Demolition Music is a boutique music publishing company in Nashville. The company maintains a small roster of 5-10 full-time writers for personalized attention.
Focus areas include:
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Contemporary Country
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Sync (TV and film)
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Other genres pop, K-pop, and rock

Company Placements
Roddy Ricch, Kelly Clarkson, Dolly Parton, Blessing Offor, Tim McGraw, Lee Brice, Iggy Azalea, Keb’ Mo’, Craig Morgan, Forest Blakk, TWICE, Erin Kinsey, High Valley, Dillon Carmichael as well as placements with Target, Toyota, Citizens Bank, Grey’s Anatomy, ESPN, Disney+, Showtime, MTV, HBO, XBOX, Netflix, Snapchat, BET, and many more
Program Overview
1 Zoom 1-on-1 with the Publisher
2 In-Person Meetings with the Publisher
Through the Publisher Writer Experience (PWE), you'll meet an amazing publisher who will guide you just as they would any songwriter at their company.
Program activities include the following
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One (1) 30 minute 1-on-1 meetings with the publisher over Zoom
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One (1) 40 minute individual in-person meeting with the publisher in Nashville or Zoom
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One (1) 1 hour group meeting at the publisher's Nashville office or Zoom​​
Photo Gallery




Program Details
Application Deadline
Sun Apr 6, 2025
April 14 or April 28: Select one of these dates for your 30-minute 1-on-1 Zoom meeting with the publisher. During this get-to-know-you session, you'll get comfortable, learn about the publisher, share your goals, and play 1 or 2 of your best songs. Schedule your upcoming 40 minute in-person (or Zoom) at a time that works for both of you.
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Date TBD: 40 minute 1-on-1 meeting at the publisher's office (or via Zoom).​
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June 2 Group Meeting "Music Business: Fact or Fiction?": Visit to the publisher's office in-person (or Zoom). We'll delve into the world of the publishing company, gaining insights from the perspective of the publisher. Expand your knowledge of the music business and uncover the truths behind the scenes as we get all of your questions answered during our Q&A session.
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*Dates are subject to change depending on publisher's availability.
More Publisher Info
Michael August grew up between the wood-laden walls of his family’s music school in New Jersey. He attended college in Philadelphia at St. Joe’s University for Undergrad in Music Marketing and University of the Arts for a Master’s in Music Performance & Education.
Michael moved to Nashville in 2014 and signed as a staff-writer with Demolition Music Publishing. After two years as a writer for the company, August developed an interest in the business and operations of Music Publishing, Artist Development and Synch Licensing. In June of 2017, August was hired as Creative Manager at Demolition Music and in 2020 was promoted to General Manager. As the GM, August oversees the company’s day-to-day operations including, creative and strategic partnerships, synch licensing, and artist development.
As a creator, Michael had double platinum-selling artist, Aaron Goodvin’s #1 single at Canadian Country radio, - “Boy Like Me” as well as RECORDs recording artist, Erin Kinsey’s viral hit “Just Drive” and multiple songs on her EP I 40 East. Michael co-wrote Craig Morgan’s radio single, “How You Make A Man”. He has had over 150 of his songs recorded world-wide, including Craig Morgan(BBR), Aaron Goodvin(Reviver/Warner Canada), Harper Grace (Curb), Erin Kinsey (RECORDs), Cooper Alan, Spencer Crandall, Christie Lamb (ABC Records Australia), Viper Creek Band (Universal Australia), a South African #1 with ZINAH (Gresham Records) and many more.
Michael has also had numerous placements in TV and Film such as Good Trouble, Shameless, The Kardashians, Dynasty, American Idol, ESPN, Selling Sunset, a promo for Grand Designs on Fox, Huckabee, Good Morning America, MTV, Lifetime, and Hallmark, among others.
A Champion for You!
Discover Sooner builds long-term connections between writers and publishers. Multiple writers have taken giant steps forward and are now writing with at publishing companies.
Whether that happens to you right away or not, we are your champion long after the program is over. We keep that connection between you and the publisher going.




At-A-Glance
Program Overview:
Participants: Limited to 9 writers
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Location:
Location: Zoom and In-person in Nashville (Publisher's Office TBD)
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Save These Dates:
Time zone converter here.
Application Early bird Deadline
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Sun March 30, 2025
Application Final Deadline
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Sun April 6, 2025
Applicant selection notification
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Monday April 7, 2025
Songwriter orientation
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Thur April 10 (5-6pm ct)
Zoom Meeting (30 minute)
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April 14 (4-630pm ct) OR April 28 (4-7pm)
40 minute 1-on-1 In-person or Zoom Meeting with publisher
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To Be Scheduled at your first Zoom 1-on-1
Group Meeting Location TBD (or Zoom)
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June 3, 5-6pm ct
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Price:
Application: $20
Early Bird Price: $357 (March 30)
Final Deadline to Register: $457 (April 6)

1. Prepare a link to 3 songs on SoundCloud, Songspace, Dropbox, etc. OR If you're in the Sooner Community: just use a link to a song in your Music List.
3. Receive email with your acceptance status 7 days before the program begins. If accepted, you'll receive additional program details and a payment link ($).
What Songwriters Say...

What Writers Say About Publisher Writer Experience
Application Deadline
Early Bird: March 30, 2025
Final Deadline: April 6, 2025

Apply HerE!
If you are a contemporary country songwriter or artist OR you are focusing on writing for sync (tv/film/games), this program may be for you.
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Spots always fill up fast. Those who wait till the last day may not get in.
You'll need links to 3 of your best songs: SoundCloud, Disco, Dropbox, Google Drive (any link) .
Testimonials
PWE FAQs
Do I need to be a member of Discover Sooner to attend?
No. Learn more about Sooner programs>>
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What if I can't make it to one of the scheduled meetings with the publisher?
We'll schedule a make-up session.
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I don't live in Nashville. What do I do about the in-person meetings?
You can do all of your meetins on Zoom. Consider coming to Nashville on the day of the group meeting. You can set up your 40 minute with the publisher on that date and make it a "2fer". ​
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Is there an orientation?
Yes. We want you to set you up for success. If you've never met with a publisher before, there's an art to it! At orientation we will go over: time management, what to talk with the publisher about, pitfalls to avoid and get your ready to share your music. And we'll go over how to share your songs so it sound great on Zoom.
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What should I talk with the publisher about?
A mentoring session is not about pitching songs; it's about making a relationship. Be ready to play some songs, but talk about your career in music, get advice on the challenges you face as a writer or artist and most importantly, get to know this publisher.
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I'm in a duo. Can we be in the same mentoring sessions together?
Yes.
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Upon selection notification, what does it mean to be "waitlisted"?
If there's not enough room in this group, you'll be invited to the next group with no need to apply again.